It attracts desperate bargain hunters, who may not have the financial capability to pay consistent rent over the next 5 years. It clamors desperately for attention, but it is impersonal and comes across as low value. This ad is completely desperate, stuffed with low value features. Have a read of this 1 sentence advertisement placed recently on. If you were to imitate the majority of ads you see in the apartment rental classifieds, you’d not only not stand out, you’d be targeting a less desirable, mediocre tenant candidate. This ad says “we don’t care who rents this apartment just as long as someone vouches for them.” Renter supplies background screening check. It doesn’t provide benefits, includes common, redundant info, and right away places a burden on the renter:Ĭharming, refurbished 2 bedroom flat on subway line. Here’s an example of a common ad that doesn’t get results. Make your Ad Unique to Stand Out and Make it Sound Irresistible Gather your key value points and assemble them in an attractive way (e.g., safety, convenience, comfort, lifestyle, and a few amenities that prove it). Consider instead, removing anything that might turn off good quality renter applicants. If you’re desperately focusing on details, it may not communicate the picture of value that they are seeking. Believe it or not, renter prospects seeing your ad will see the truth about the value of your rental unit. You’re better to look at this with a big picture overview rather than obsess over certain features. While you may have been advised to include everything in your rental ads, the right approach is to include only the vital benefits and features your target renters are wanting. make prospects more excited about your rental property.get better quality leads, thus better results from your marketing budget.avoid extra administration and rent default processing time.avoid future turnover and income losses.avoid unwanted phone calls and applications.communicate the right message to the right candidate.Have your ideal best tenant in mind as you write your advertisements and place them in the appropriate locations online. Your rental ads are an extension of your business and the type of tenant you ideally serve. You want it so that only your targeted tenant will hear it. Your apartment rental listing ad is a like a dinner bell sounding to draw in the ideal tenant. Your old writing and placement habits might create worse revenue results.Ī new rental ad writing strategy helps you get the right tenant faster. It only takes a little thought, a process, a model or template, and some creative writing skills.Īnd as you must relist your units, write ads, and rent the apartment or house again, you’ll want to do this well to ensure you don’t add a tenant who can’t pay the rent or is not going to be a good tenant. Plan it well, place in the right locations, and it will deliver the tenant you need and want.Īs rental turnover increases this summer and fall and into 2022, we need to write better performing ads. Writing an effective apartment, condo, townhouse or house rental advertisement is the first step to landlord and property management success. Do this well and your balance sheet will be looking much better going forward. Your task now is build expertise in rental advertising to attract quality tenants. Your property management platform is excellent yet the writing of vacancy ads is a separate thing requiring skill. That voice translates to dollars, so it’s wise to study the matter and do it really well. But there’s something about your wording and placement that speaks to specific renter prospects. Writing listing ads is more of an art given your audience is unique and local relevance is important. Write Rental Listing Ads to Attract the Best TenantsĬould the writing of a vacancy listing advertisement really effect the quality of tenant you get, and hence your future revenue? This post suggest that there is a dollar value to how you and who you attract and sign to a lease.